CTE China Toy Expo - Comprehensive Toy Trade Platform

CHINA TOY EXPO

THE LARGEST TOY FAIR IN ASIA

Pre-register now and enjoy free entry (waiving the 99 RMB ticket fee).

To Visit To Exhibit

Featured Pavilions

CSI Best of OEM / ODM / OBM

Art & Collectible Toys

Plush Toys

Collectible Models Gallery

Smart-tech Toys

International Brands Pavilion

Featured Exhibitors

Hape International (Ningbo) Ltd.

Hape®, a globally renowned educational toy brand, is committed to igniting children’s intrinsic motivation to learn through enriching play experiences, fostering a brighter future. Hape® toys encompass over 20 series including STEAM toys, educational toys, musical instruments, role-play toys, and outdoor toys. Not only are Hape® products sold in over 100 countries and regions worldwide, but they have also won numerous prestigious awards within the toy industry, exerting a profound impact.

BANDAI Namco Entertainment

BANDAI Namco Entertainmentis a Japanese comprehensive entertainment giant formed by the merger of Bandai and Namco in 2005, headquartered in Tokyo. Its business encompasses video game development, anime IP merchandise (such as the Dragon Ball and One Piece series), music, and film distribution. In 2025, Bandai’s children’s toy brand, Gundam models, and other all-ages products are set to debut at the CTE (China Toy Expo).

POP MART INTERNATIONAL GROUP LIMITED

POP MART， founded in China in 2010, is a globally leading trendsetting cultural entertainment group specializing in the full industry chain operation of designer toys. Its core business encompasses artist collaborations, IP incubation (e.g., Molly, LABUBU), and blind box product development. The iconic “Molly Zodiac Series Blind Box,” launched in 2016, pioneered a market trend. In 2025, the company strategically focuses on globalization, with its overseas business witnessing significant expansion.

LEGO China

LEGO is a brand founded in Denmark in 1932 by Ole Kirk Christiansen. As the undisputed leader in building block toys, its products enable infinite creations through interlocking mechanisms, covering diverse themes for all age groups while maintaining backward compatibility for decades.

Featured New Products

Guangdong Sembo Cultural Industrial Co.,Ltd

Art & Collectible Toys

ShenZhen DISON Entertainment Technology Co.,Ltd

Art & Collectible Toys

Doubleeagle Industry（China）Limited

Art & Collectible Toys

Ningbo Mideer Creative Technology Co., Ltd.

Educational Toys & Games

Hangzhou Youka Culture and Creativity Co., Ltd

Art & Collectible Toys

Shantou Electric Boy Toys Co.,Ltd

Art & Collectible Toys

CHANGZHOUWUJINDAYULATEXPRODUCTSCO.,LTD

三丽鸥

Art & Collectible Toys

Guangdong Qman Toys Industry Co., Ltd

Art & Collectible Toys

Dongguan Tai Tat Premier Commerce Ltd.

Art & Collectible Toys

Dongguan Huawang Industrial Co., Ltd.

Naniing Tuyi Creative Technology Co., Ltd

Art & Collectible Toys

Robotime Technology(Suzhou) CO.,LTD.

Super Creator-Pop Bubble Bathroom

H.KJandoonculturalcreativeco.,ltd.

Shanghai Prosper Trading Co.,Ltd.

Art & Collectible Toys

QingdaoSprinrayCo.,Ltd

Nomi

Dongguan MoFaHui Toy Co., Ltd

Art & Collectible Toys

NingboYinzhouGamelandImp.&Exp.Co,LTD

Board Game & Card Game

Collecta Global Limited

80043 Leopard Gecko

Model toy

GUANGZHOU Dbolo ElectronicsCo.,Ltd

GoldlokToysHoldings(Guangdong)Co.,Ltd.

Art & Collectible Toys

Chifeng Surf Foam Products Co.,Ltd

On-site Events

Business Match-making Event

Press Release Read more

Trending Now! “Best Toys of Spring & Summer 2025 Influencer’s Pick List”

Recently, The Toy Association™, in collaboration with Clamour, unveiled the "2025 Spring/Summer Influencer’s Choice Toy List". The 24 selected products were meticulously evaluated by hundreds of top influencers, each with over 1 million monthly views and 500,000 followers. This highly valuable list not only highlights the urgent demand among families for diverse play experiences but also serves as a global benchmark for toy consumption trends—offering invaluable insights for product development and marketing strategies.

Precise Insights into Parenting Anxiety! These 4 Toy Categories Become New Favorites Among Gen Z Parents

As consumer demands evolve and parenting concepts iterate, toy products continue to innovate. In 2025, the infant toy market welcomes a new wave of innovation, spanning sensory training to social enlightenment, and role-playing to cognitive development. Global toy brands are competing for user mindshare through differentiated designs. This article analyzes 15 new infant toys recommended by ToyInsider across four core categories, offering fresh perspectives for product R&D.

How to Properly Unlock Emotional Value? Four Emerging Trends Revealed by 16 Best-Selling International MESH Toys

In recent years, the mental health challenges faced by children and adolescents have become increasingly prominent, drawing widespread societal attention. In response, the toy industry has swiftly recognized this trend and is accelerating its transformation from traditional "entertainment tools" to becoming "emotional companions" for children. Among these innovations, MESH toys have garnered significant attention and are rapidly emerging.

Earth Day: 20 Eco-Friendly and Nature-Themed Toys Reveal Emerging Industry Trends

On April 22, 2025, the 56th annual Earth Day arrives as a pivotal moment for the toy industry, which is increasingly embracing sustainability. As global environmental awareness deepens, the toy sector is accelerating efforts to build a green industry ecosystem centered on sustainable development. This shift provides families with playful options that are both engaging and environmentally responsible.

CHINA TOY EXPO

Featured Pavilions

Featured Exhibitors

Featured New Products

On-site Events

Press Release Read more

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