Home / Media Center / Press Release / License 2 Play Launches Sandwich-Themed Plush Collection
License 2 Play Launches Sandwich-Themed Plush Collection
4.28.2023, 4:16:19 PM
8
Sandoichis is a collectible plush range that combines animals with sandwiches. There are six of them in the first series: Patty the PB & Jellicorn, Charlie the Chicken Sando, Geno the Corgi Cheesesteak, Penny the Ice Cream Pengwich, Tammy the Grilled Cheese Tabby, and Peggy the Panini Pig. The collection is designed with both kids and collectors in mind.
There are two sizes of Sandoichi, 3-inch plush that come in surprise bags with a backpack clip and 6-inch plush. Each plush in the collection also comes with its own personality and biography.
Source: The Toy Book
Recommendation
Pop Mart's Growth Strategy to Reach 20 Billion RMB in Revenue: The Globalization of Trendy Toy Brands 3.0
Recently, Pop Mart announced its 2024 full-year financial results, with a record-breaking revenue of 13.04 billion RMB, a year-on-year growth of 106.9%, and a net profit of 3.4 billion RMB, marking an astonishing 185.9% increase. Behind these impressive figures lies not only the rise of a trendy toy company but also the evolution of the entire industry. This article delves into Pop Mart's growth logic, analyzing their strategic layout, IP management, channel innovation, and globalization breakthroughs to provide valuable insights for other toy companies.
CTJPA's 2024 Exhibitions Conclude with Success: A Showcase of Industry Trends and Global Partnerships
On October 18, 2024, China Toy Expo, China Licensing Expo, China Kids Fair, and China Preschool Expo concluded successfully at the Shanghai New International Expo Centre (SNIEC). Organized by China Toy & Juvenile Products Association (CTJPA), the event brought together 2,506 exhibitors from 36 countries and regions worldwide, along with 20 major production hubs for toys and baby products. The exhibition showcased 5,218 brands and over 2,400 global licensed IPs across an area of 230,000 square meters. It attracted a total of 111,458 professional attendees, including 9,086 international buyers. With 262 splendid activities, cross-industry creativity flourished, fully demonstrating the latest industry developments and resources. The event received widespread recognition from exhibitors and attendees.
49 Chinese Companies Make a Collective Debut at 2025 New York Toy Fair! Expanding Overseas Market Opportunities
The 119th New York Toy Fair 2025 successfully concluded at the Jacob K. Javits Center in New York on March 4.
Building Block Toys Maintain Strong Growth Trajectory in Global Market
Building block toys have experienced five consecutive years of growth in the global toy market, with a notable 14% surge in sales in 2024.