LEGO REVEALS NEW CASTLE SET, MURALS TO CELEBRATE 100 YEARS OF DISNEY
6.30.2023, 4:31:55 PM
47
Home /Media Center / Press Release / LEGO REVEALS NEW CASTLE SET, MURALS TO CELEBRATE 100 YEARS OF DISNEY
6.30.2023, 4:31:55 PM
47
The celebrations for 100 years of Disney are not slowing down anytime soon.
The LEGO Group revealed an all-new LEGO Disney Castle set as an homage to the iconic castle at the beginning of all Disney movies. This 4,837-piece set not only features the castle building, but also references from 14 classic Disney films over the past 100 years, from Steamboat Willie and Snow White (the first Disney princess) to The Princess and the Frog and Moana.
The set comes with eight minifigures, representing some of the Disney princesses and their male counterparts. Inside the castle are various rooms including a kitchen and dining room, a ballroom, and a bedroom. There is even a secret turret for fans to discover a Disney time capsule with references to the 100-year history. On the outside, the castle is decorated with fireworks. The LEGO Disney Castle set will be available via LEGO stores soon.
Source: The Toy Book
Recommendation
How Much Are Parents Willing to Pay for "10 Minutes of Silence" During a Trip?
Short getaways, weekend road trips, long-distance holiday journeys... The growing need for children's entertainment during travel has created a blue ocean market full of untapped potential. For toy companies, the challenge lies in packing endless fun into limited space, and combining play with developmental value in short moments. This article focuses on three core categories—construction & sensory toys, interactive travel games, and creative craft kits—highlighting best-selling travel-friendly products. We break down the innovations in portability, functionality, and scenario adaptability, aiming to offer new insights for product development and marketing.
49 Chinese Companies Make a Collective Debut at 2025 New York Toy Fair! Expanding Overseas Market Opportunities
The 119th New York Toy Fair 2025 successfully concluded at the Jacob K. Javits Center in New York on March 4.
Earth Day: 20 Eco-Friendly and Nature-Themed Toys Reveal Emerging Industry Trends
On April 22, 2025, the 56th annual Earth Day arrives as a pivotal moment for the toy industry, which is increasingly embracing sustainability. As global environmental awareness deepens, the toy sector is accelerating efforts to build a green industry ecosystem centered on sustainable development. This shift provides families with playful options that are both engaging and environmentally responsible.
Pop Mart's Growth Strategy to Reach 20 Billion RMB in Revenue: The Globalization of Trendy Toy Brands 3.0
Recently, Pop Mart announced its 2024 full-year financial results, with a record-breaking revenue of 13.04 billion RMB, a year-on-year growth of 106.9%, and a net profit of 3.4 billion RMB, marking an astonishing 185.9% increase. Behind these impressive figures lies not only the rise of a trendy toy company but also the evolution of the entire industry. This article delves into Pop Mart's growth logic, analyzing their strategic layout, IP management, channel innovation, and globalization breakthroughs to provide valuable insights for other toy companies.
