
Home / Media Center / Press Release / Preview of newly released products at 2023 China Toy Expo

New Products at 2023 China Toy Expo
![]() | ECO Plush Toys Exhibitor: Jiangsu Guotai Bochuang Industrial Co., Ltd. Booth No.: E4D61 Certified Supplier Rank: 5-star Features 1. ECO materials 2. Environmental friendly 3. Made from PET bottles |
![]() | BB MARIE COUVERTURE ARIST Exhibitor: Anhui Danu Corporation Booth No.: E4H05 Certified Supplier Rank: 5-star Features Children can wrap toys in blanket by hands. |
![]() | Simulation Mom & Child Bears Exhibitor: Beijing MinJin International Trading Co., Ltd. Booth No.: E4A41 Certified Supplier Rank: 4-star Features 1. High playability 2. Special design 3. Customization acceptable 4. Safe and passable for testing |
![]() | Crystal Face Electronic Organ Exhibitor: Shantou Jinxing Plastic Co., Ltd Booth No.: E5B09 Certified Supplier Rank: 5-star Features 1. With a crystal transparent luminous piano cover panel; 2. The light from the panel changes its colorful colors to the tone of the music; 3. Professional-grade high-fidelity sound quality speakers; 4. A variety of timbre and color change functions and many built-in music. |
![]() | 3 in 1 Explorer Microscope Exhibitor: Topbright Animation Corporation Booth No.: N1E70 Certified Supplier Rank: 5-star Features 1. Use scenarios are not limited, both outdoor and indoor; 2. 250x HD magnification; More specimen collection tools; 3. Double light source for clearer observation; 4. DIY specimen. |
![]() | R/C Motor Powered Sailboat Exhibitor: Play STEM Education Ltd. Booth No.: N1H33 Certified Supplier Rank: 5-star Features 1. VOYAGER sailboats are ideal for entry-level sailing enthusiasts when entering the hobby. 2. All the boats are equipped with a motor that allows you to go forward or backward. 3. They come with all the components preinstalled, requiring no assembly at all. 4. Everything needed to sail is included in the kit. |
![]() | Magnetic Tiles- Diamond Set Exhibitor: Shantou Xinbida Early Education Technology Co., Ltd. Booth No.: E5D10 Certified Supplier Rank: 5-star Features 1. DIY, STEAM, Colorful, Educational 2. Construction, Magnetic Toys 3. Infinite Creativity with Funs |
![]() | Magnetic Building Blocks Exhibitor: Zhejiang Top Teaching Holding Group Co., Ltd. Booth No.: N4F35 Certified Supplier Rank: 3-star Features 1. DIY, STEAM, Colorful, Educational 2. Construction, Magnetic Toys 3. Infinite Creativity with Funs |
![]() | Magnetic Tiles Exhibitor: Hangzhou Strong Magnet & Assembly Co., Ltd Booth No.: N2G18 Certified Supplier Rank: 3-star Features 1. Rich in colors and shapes 2. The product has strong magnetism and is easy to build. |
![]() | 12 in 1 Fast Track Table Game Toy Exhibitor: Zhejiang Hexin Toys Group Co., Ltd. Booth No.: N1T10 Certified Supplier Rank: 5-star Features 1. This combines 12 different games in one set. 2. Exercise children’s physical ability. 3. Children can play and have fun with parents and friends, improve their social ability. 4. Water-based, non-toxic paint, healthy and eco-friendly material. |
![]() | Family Shop Pretend Play Toy Exhibitor: Hangzhou Yuguang Technology Co., Ltd Booth No.: N1H15 Certified Supplier Rank: 5-star Features 1. Role play, Multi person interaction; 2. Simulation of operation; 3. Food preparation. |
![]() | Tunnelvision Train Set Exhibitor: Zhejiang Asweets Kids Product Co., Ltd Booth No.: N4E31 Certified Supplier Rank: 5-star Features All aboard without Tunnelvision Train Set! The 96-piece plywood and beech train set is impeccably stained with non-toxic stains, and includes wooden tracks, bridges and hills, 4 toy trains, 3 wooden trees, 4 wooden block buildings, pretend pond, adjustable towers and more. This beautiful and unique train set is a keepsake for any child! Tracks can accommodate most standard toy trains. |
More categories of toys will be updated soon.
If you want to contact the above exhibitors, please send email to Sam_jia@tjpa-china.org.
Recommendation
CTJPA's 2024 Exhibitions Conclude with Success: A Showcase of Industry Trends and Global Partnerships
On October 18, 2024, China Toy Expo, China Licensing Expo, China Kids Fair, and China Preschool Expo concluded successfully at the Shanghai New International Expo Centre (SNIEC). Organized by China Toy & Juvenile Products Association (CTJPA), the event brought together 2,506 exhibitors from 36 countries and regions worldwide, along with 20 major production hubs for toys and baby products. The exhibition showcased 5,218 brands and over 2,400 global licensed IPs across an area of 230,000 square meters. It attracted a total of 111,458 professional attendees, including 9,086 international buyers. With 262 splendid activities, cross-industry creativity flourished, fully demonstrating the latest industry developments and resources. The event received widespread recognition from exhibitors and attendees.
How Much Are Parents Willing to Pay for "10 Minutes of Silence" During a Trip?
Short getaways, weekend road trips, long-distance holiday journeys... The growing need for children's entertainment during travel has created a blue ocean market full of untapped potential. For toy companies, the challenge lies in packing endless fun into limited space, and combining play with developmental value in short moments. This article focuses on three core categories—construction & sensory toys, interactive travel games, and creative craft kits—highlighting best-selling travel-friendly products. We break down the innovations in portability, functionality, and scenario adaptability, aiming to offer new insights for product development and marketing.
Building Block Toys Maintain Strong Growth Trajectory in Global Market
Building block toys have experienced five consecutive years of growth in the global toy market, with a notable 14% surge in sales in 2024.
Precise Insights into Parenting Anxiety! These 4 Toy Categories Become New Favorites Among Gen Z Parents
As consumer demands evolve and parenting concepts iterate, toy products continue to innovate. In 2025, the infant toy market welcomes a new wave of innovation, spanning sensory training to social enlightenment, and role-playing to cognitive development. Global toy brands are competing for user mindshare through differentiated designs. This article analyzes 15 new infant toys recommended by ToyInsider across four core categories, offering fresh perspectives for product R&D.