What New Trends are Showcased at the 51st Hong Kong Toy & Games Fair?

Held on January 6-9 at HKCEC, the 51st Hong Kong Toys & Games Fair ran alongside the 16th Hong Kong Baby Products Fair and the 23rd International Stationery Fair, showcasing over 2,500 exhibitors under the theme “New Play for All”.

Industry Highlights

The China Toy & Juvenile Products Association (CTJPA) bolstered mainland Chinese participation by bringing 215 exhibitors specializing in baby products, toys, and collectibles.

01

Four Key Trends Showcasing Industry Innovation and Diversity

The exhibition reveals four major trends in the toy industry:  

▋Cross-age appeal:Toy designs are diversifying beyond the children’s market.  

▋Educational play: Parents increasingly prefer toys that aid cognitive, social, intellectual and aesthetic development.

▋Digital Integration: Traditional toys are enhanced with technology, increasing interactivity and exposure to new innovations.

▋Sustainability: Eco-friendly toys are gaining popularity as parents seek environmentally responsible options. These products reflect care for the planet’s future while shaping new consumer trends.

The exhibition features four special zones: “Smart Toys” Tech-driven toys like app-controlled and VR/AR/MR products; “Grown-up Playworld” Toys for adults, including collectibles, magic sets, and war games; “Green Toys” Eco-friendly toys made from sustainable materials; “Brand Gallery” Showcasing innovations from 380 leading brands.

Additionally, an ESG debuts to promote industry awareness of environmental, social, and governance issues.

02

CTJPA Fuels Global Growth of China’s Juvenile and Toy Industries

Amid globalization, China’s baby products, toys, and collectibles industries are making bold strides in overseas markets..

Brands and manufacturers specializing in strollers, toys, and collectibles are gaining international acclaim--not only for their commitment to quality and safety but also for their ability to merge cutting-edge innovation with time-honored craftsmanship.

Here are some of the featured new products:

▋52TOYS

NOOK Quest for the Heart

Contact 52TOYS

▋YOLOPARK

▋Yuankang-Bazhuayu

Contact Yuankang

▋QIMENG

Contact Qimeng

▋GABRIEL

Contact GABRIEL

▋Guanyi

Contact Guanyi

▋LiangAo

Wisdom Kingdom Geometric Construction

▋Mideer

Contact Mideer

03

Connecting 200+ Exhibitors with Global Buyers Online

To support 200+ exhibitors in reaching global buyers, the Digital Chinese Pavilion at HK Baby Products Fair went online on December 10, 2024 on the Certified Supplier Initiative (CSI). The platform enables exhibitors to connect with global buyers both before and after the event.

Confirmed participants include Manhattan Toy Company (U.S.), Lidl & Kaufland Asia Pte. Limited (Germany), Target (U.S.), and Chile’s MIRAX HOBBIES.

Launched by CTJPA, CSI is a business matchmaking platform that connects global buyers with China’s toy and juvenile product suppliers.

Utilizing CTJPA’s buyer database and online and offline matchmaking events, it helps companies strengthen relationships with existing clients and develop new ones.

CSI currently includes three categories:

The purpose of CSl is to build a reliable platform of searching top-rated qualified Chinese manufacturers which hold valid testing reports and certificates to meet various standards of product safety, safety assurance, social responsibility, and specified standards by individual buyers.

CTJPA verifies the validation of all certifications and testing reports submitted by suppliers and publishes all comprehensive information of CERTIFlED SUPPLlER, which facilitates international buyers to find the desired products, build trust for effective cooperation and connect with over 1,500 suppliers accurately and efficiently.