Schüler Spiel- und Lerndidaktik GmbH

Founded in 2018 and based in Germany, Schüler has dedicated itself to the mission of “connecting families through games”. Since its inception, the company has focused on curating the most exceptional and enjoyable board games from around the world, bringing these creative and inspiring games into the daily lives of Chinese families. Each year, the Schüler team collaborates closely with leading publishers such as Schmidt Spiele, Kosmos, Zoch and Loki, to discover exceptional games that combine fun, educational value, and cultural significance. Ranging from strategy and cooperative games to educational and emotional connection games, Schüler’s offerings not only enrich family entertainment but also foster parent-child bonding, support children’s cognitive growth, and enhance their social skills. Schüler is widely regarded as a pioneer in opening up the Chinese board game market. As highlighted by the Spielwarenmesse, Schüler has successfully bridged the global board game industry