Joytoy (Beijing)Technology Development Co., Ltd.

Since its founding in 2015, JOYTOY has dedicated itself to creating premium action figures and model kits inspired by anime, film, television, and gaming—crafted specifically for the adult collector. Signature design language and uncompromising detail have earned the brand a passionate global following. A decade of relentless refinement has produced celebrated in-house lines such as War of Stars, Dark Source, Dark Source: Jianghu, and Strife. In 2021, JOYTOY joined forces with Games Workshop to launch officially licensed Warhammer 40,000 and The Horus Heresy series, bringing grim-dark tabletop legends into three-dimensional form. 2024 welcomed the Teenage Mutant Ninja Turtles to the ever-expanding roster, and in 2025 the King of Fighters ’98 Ultimate Match figures arrived—turning the roar of the arcade into a tangible, pose-ready reality.