Home / Media Center / Press Release / SESAME WORKSHOP STEPS UP TO THE MIC WITH SINGING MACHINE X SESAME STREET LICENSING DEAL
SESAME WORKSHOP STEPS UP TO THE MIC WITH SINGING MACHINE X SESAME STREET LICENSING DEAL
4.6.2023, 4:07:00 PM
9
The Singing Machine Co. is partnering with Sesame Workshop to release a line of Sesame Street singalong toys. The toys will feature well-loved characters from the Sesame Street series such as Elmo, Cookie Monster, Big Bird, and Abby Cadabby.
Singing Machine has an extensive portfolio of at-home and in-car karaoke products, including a Kids Series which features portable plush karaoke animals and a Bluetooth speaker designed for kids to sing karaoke with.
Source: The Toy Book.
Recommendation
Connect with World Class Plush Toy Manufacturers at China Toy Expo 2025!
China's plush and soft toy suppliers are no longer just manufacturers — they are design-driven, trend-savvy, and globally competitive partners with robust international supply chain capabilities. These companies combine creative design, efficient production, and proven export experience to meet the fast-evolving demands of global markets.
Earth Day: 20 Eco-Friendly and Nature-Themed Toys Reveal Emerging Industry Trends
On April 22, 2025, the 56th annual Earth Day arrives as a pivotal moment for the toy industry, which is increasingly embracing sustainability. As global environmental awareness deepens, the toy sector is accelerating efforts to build a green industry ecosystem centered on sustainable development. This shift provides families with playful options that are both engaging and environmentally responsible.
CTJPA's 2024 Exhibitions Conclude with Success: A Showcase of Industry Trends and Global Partnerships
On October 18, 2024, China Toy Expo, China Licensing Expo, China Kids Fair, and China Preschool Expo concluded successfully at the Shanghai New International Expo Centre (SNIEC). Organized by China Toy & Juvenile Products Association (CTJPA), the event brought together 2,506 exhibitors from 36 countries and regions worldwide, along with 20 major production hubs for toys and baby products. The exhibition showcased 5,218 brands and over 2,400 global licensed IPs across an area of 230,000 square meters. It attracted a total of 111,458 professional attendees, including 9,086 international buyers. With 262 splendid activities, cross-industry creativity flourished, fully demonstrating the latest industry developments and resources. The event received widespread recognition from exhibitors and attendees.
Precise Insights into Parenting Anxiety! These 4 Toy Categories Become New Favorites Among Gen Z Parents
As consumer demands evolve and parenting concepts iterate, toy products continue to innovate. In 2025, the infant toy market welcomes a new wave of innovation, spanning sensory training to social enlightenment, and role-playing to cognitive development. Global toy brands are competing for user mindshare through differentiated designs. This article analyzes 15 new infant toys recommended by ToyInsider across four core categories, offering fresh perspectives for product R&D.