SESAME WORKSHOP STEPS UP TO THE MIC WITH SINGING MACHINE X SESAME STREET LICENSING DEAL
4.6.2023, 4:07:00 PM
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Home /Media Center / Press Release / SESAME WORKSHOP STEPS UP TO THE MIC WITH SINGING MACHINE X SESAME STREET LICENSING DEAL
4.6.2023, 4:07:00 PM
45
The Singing Machine Co. is partnering with Sesame Workshop to release a line of Sesame Street singalong toys. The toys will feature well-loved characters from the Sesame Street series such as Elmo, Cookie Monster, Big Bird, and Abby Cadabby.
Singing Machine has an extensive portfolio of at-home and in-car karaoke products, including a Kids Series which features portable plush karaoke animals and a Bluetooth speaker designed for kids to sing karaoke with.
Source: The Toy Book.

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